University of Europe
A 360° international recruitment campaign.
University of Applied Sciences Europe needed to stand out in a crowded private university market and convince young people between 17 and 21 to choose UE over the competition. Awareness alone wasn't enough. The campaign had to create genuine connection, and do it with credibility.
The challenge
Die University of Applied Sciences Europe musste sich auf dem umkämpften Markt der privaten Hochschulen von der Masse abheben und junge Menschen im Alter von 17 bis 21 Jahren davon überzeugen, sich für die UE statt für die Konkurrenz zu entscheiden. Bekanntheit allein reichte nicht aus. Die Kampagne musste eine echte Verbindung herstellen – und das auf glaubwürdige Weise.
Die Herausforderung
Twelve portrait key visuals and twelve interview films, shot at UE studios in Berlin.
Twelve real people, twelve true stories, spanning every faculty, three campuses, over a hundred nationalities. Not a brand promise. Evidence. yeswecan.do proved it with the convincing power of twelve real alumni portraits, brought to life through interview films, print, posters, OOH, cinema, YouTube, Facebook and Instagram with a unique UE campaign look & feel. A commissioned study underpinned a PR campaign that put the UE argument into media. Everything converged on ue-stories.com. Life is a journey. So is your career. UE, where great stories begin.
The solution
Zwölf reale Personen, zwölf wahre Geschichten, aus allen Fachbereichen, von drei Standorten, aus über hundert Nationen. Kein Markenversprechen. Fakten. yeswecan.do hat dies mit der Überzeugungskraft von zwölf authentischen Alumni-Porträts bewiesen, die durch Interviewfilme, Print, Plakate, Außenwerbung, Kino, YouTube, Facebook und Instagram zum Leben erweckt wurden. Eine in Auftrag gegebene Studie untermauerte eine PR-Kampagne, die das UE-Argument in den Medien vermittelte. Alles lief auf ue-stories.com zusammen. Life is a journey. So is your career. UE, where great stories begin.
Die Lösung
Campaign billboard.
Posters.
Billboards.
Billboard.
Billboard.
Print ad double page.
Central campaign website.
Campaign Youtube channel.
One of twelve interview films.
Instagram stories.
Online banner campaign.
Campaign Youtube channel.
Interview films snapshots.
Interview films snapshots.
Interview films snapshots.
Campaign merchandising examples.
Campaign merchandising examples.
Campaign merchandising examples.
One film alone reached 390,000 views. Applications increased. The campaign idea is still running years later. Anyone can promise a great education. The yeswecan.do campaign proved it with the convincing power of twelve real alumni portraits. University of Europe, the place where great stories begin. Story telling. Made to matter.
The result
A single video reached more than 400,000 views. The number of applications increased. The campaign is still running years later. Not everyone can promise an outstanding education. But our campaign demonstrated the quality of the University of Europe through the compelling stories of twelve authentic graduate profiles. University of Europe, where great stories begin. Story telling. Made to matter.
Das Ergebnis